The restructuring has entailed standardizing Beroa Group’s brand image.

The restructuring actions that Beroa has accomplished in the last few months and the merger of various of its companies have entailed standardizing the brand image of the affected companies.

This process to unify the corporate image of the companies is being carried out in two phases: first, an initial transition period in which the integrated companies’ original brand will coexist with the Beroa’s logo.

The second phase will consist of establishing Beroa’s logo as the group’s sole image, with express mention of the country where each firm does business or, in some cases, of the previous name of the company.

Thereby, closeness is preserved with the regional sphere in which each subsidiary operates and with the clients that have given our companies their support in the different markets.

The aim of this unification process is to communicate what we are; the leading company in refractory assembly offering the best technical solutions with highest levels of safety through all our individual companies world wide.