KARRENAMEX
A PIONEER IN REFRACTORY SECTOR

The company has undertaken major projects in different sectors.

KarrenaMex started doing business in 1985 as Dapamex, and changed its name to KarrenaMex in 1995.

During the course of these 25 years of activity, the company has undertaken major projects in different industrial sectors, among them the glass, cement, limestone and iron-and-steel sector, establishing a position for itself as one of the most important companies in the refractory installation sector in Mexico.

With its head office in Monterrey, one of the special features of KarrenaMex is its international experience, as its employees have worked in Spain, Venezuela, Argentina and the USA, making it one of the subsidiaries with most outreach within the Group ...

BEROA GROUP
ACT LOCAL, THINK GLOBAL

The restructuring has entailed standardizing Beroa Group’s brand image.

The restructuring actions that Beroa
has accomplished in the last few months and the merger of various of its companies have entailed standardizing the brand image of the affected companies.

This process to unify the corporate image of the companies is being carried out in two phases: first, an initial transition period in which the integrated companies’ original brand will coexist with the Beroa’s logo as the group’s sole image, with express mention of the country where each firm does business or, in some cases, of the previous name of the company.

Thereby, closeness is preserved with the regional sphere in which each subsidiary operates and with the clients that have given our companies their support in the different markets...

Beroa group
BEROA RAMCO
Ramco was established in Delaware (USA) in 2008 to utilize the knowledge of the founders and original stockholders in the fields of refining and civil works...
REFRALINE
Established in 1981, Refraline has grown to be a major refractory contracting company in sub-Saharan Africa employing a core workforce ...
CRI
CRI was established in Italy in September 2004 by a group of professional people with a deep experience in FCC revamps ...
BEROA GULF
With more than 90 years experience, Beroa has a group of subsidiary companies in the Gulf Region which are offering services for refractory ...
BEROA IBERIA
TWO BIG PLAYERS JOINED FOR THE QUALITY

Beroa Iberia is the biggest IBERIAN company of refractory linings.

Beroa Iberia starts from the merger of two big companies, the Spanish Karrena Técnicas del Refractario (KTR) and the Portuguese Forter.

Karrena Técnicas del Refractario (KTR), has been a very successful company since its establishment in 1970 and a major player in all important refractory installations and repairs in Spain.

Since it foundation, it has participated in many jobs in Europe with its mother company, Karrena GmbH (now Beroa Deutschland). Forter on the other hand, has been the specialist supplier for many of Beroa’s jobs.

Iberia

It has gone through a major improvement in the last two years, now integrated with KTR ready to perform projects safely with the highest quality standards, within budget and schedule. Together both companies have become Beroa Iberia, the biggest Iberian company of refractory linings.

The new company provides employment for up to 350 refractory specialists, with a large experience in successfully facing refractory projects for industries such as blast furnaces and stoves, coke ovens, anode baking furnaces, power plants, cement plants and glass plants.

Iberia

Team’s commitment
Former Forter manager, Vitor Efigenia, is leading the company together with Juan Maria Bilbao. Their years of experience guarantee a strong technical knowledge and a firm compromise to deliver above-thestandard results to our clients and effectively support the global Beroa strategy as a group.

Vitor Efigenia and Juan Mª Bilbao are supported in first line by Javier Manzanares providing years of successful experience due to his high technical knowledge, leading projects with efficiency under quality standards; Antonio Patas, who contributes with a wide commercial experience within Portuguese and French markets, always ready to get into new commercial opportunities, and Juan Carlos García Villabrille prior KTR site manager for big projects which returned back to the group as Asturias branch manager, adding his market experience in both grounds to face projects.

Iberia

A huge competent resources team is formed by José Ignacio Barreras, which includes many years handling important projects around the world with professionalism and Celia Mendoza, providing the knowledge to implement the best organization and legal documentation requirements.

This structure is complemented with a strong site team lead by Carlos Pedrosa which has the responsibility of building the new young team with efficiency and ready to reach the best output as well as with Antonio Coito, Abel Clemente and João Domingos with large experience site managers handling big teams of different manpower origins with high performance.

Beroa Iberia has a very strong focus and commitment to safety, which distinguishes Beroa from our competitors.

This is supported by a quality system certified according to ISO 9001 and backed up with OSHAS 18001 and SCC** certifications.

This allows Beroa Iberia to accept all of the challenges wherever needed with a high degree of professionalism, guaranteeing customers the best solutions on time and with excellent quality.
 

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BEROA: RESHAPING OUR FUTURE

Beroa’s Chief Executive Officer, Jorge Álvarez, explains about the restructuring and the aims and expectations of the company.

Originally in 1997, Beroa acquired a majority
interest in Karrena GmbH. By 2004, the Beroa Group had added Forter of Portugal.

In 2005, we embraced an expansive strategy
in order to make Beroa No. 1 in its field of business: refractory lining and chimney & tall structure construction.

Between 2005 and today, some wellestablished
companies were integrated into the group, along with forming new entities
which resulted in successful outcomes and future opportunities for Beroa.

These entities included: Bierrum in England,
CTP in France, Burwitz in Germany, Refraline in South Africa, York Linings
in Australia, CRI in Italy, Altac in Spain, Steelcon in Denmark, NovoCos in Germany, Ramco in USA, Beroa Gulf in the Gulf
region and RCC in Saudi Arabia. Beroa also
acquired a minority stake in International Chimney Corporation located in the USA in 2004.

Nº 1 EPC Solutions
As a result, we have turned Beroa into a
world leader, operating worldwide, providing
leading EPC solutions in the refractory and
chimney and tall structures market.

The integration of those companies into the group took place at a time when our industry was experiencing record activity. Our main objective was to deliver what our clients were asking for. The focus was on operations and production rather than on consolidation and integration. We accomplished this expansion strategy while keeping our focus on providing our customers the highest quality product.

Through this period, we knew that we had a number of different companies that had
to be brought together.

Then came the recession, with a significant reduction in business activity and in results.

The focus was instantly redirected towards
operational efficiency, consolidation, cost reduction and overall business improvement...