| KARRENAMEX |
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| A PIONEER IN REFRACTORY SECTOR |
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| The company has undertaken major projects in different sectors.
KarrenaMex started doing business
in 1985 as Dapamex, and changed its
name to KarrenaMex in 1995.
During the course of these 25 years of activity, the company has undertaken major
projects in different industrial sectors, among them the glass, cement, limestone and iron-and-steel sector, establishing a position
for itself as one of the most important companies in the refractory installation sector in Mexico.
With its head office in Monterrey, one of
the special features of KarrenaMex is its
international experience, as its employees
have worked in Spain, Venezuela, Argentina
and the USA, making it one of the
subsidiaries with most outreach within
the Group.
The company, which is run by Lic. Renaud
Sánchez Ramirez, has a workforce of 25 supervisors
and 120 operators who carry out
the projects.
As a means of controlling the total satisfaction
that customers demand, ISO<
9001:2008 certification was obtained in
2009, and this year, 2011, the OHSA 18001
certification process will be completed. |
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| BEROA GROUP |
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| The restructuring has entailed standardizing Beroa Group’s brand image.
The restructuring actions that Beroa
has accomplished in the last few
months and the merger of various
of its companies have entailed standardizing
the brand image of the
affected companies.
This process to unify the corporate
image of the companies is being carried
out in two phases: first, an initial transition
period in which the integrated companies’
original brand will coexist with
the Beroa’s logo.
The second phase will consist of establishing
Beroa’s logo as the group’s
sole image, with express mention of the country where each firm does business
or, in some cases, of the previous name of the company.
Thereby, closeness is preserved with
the regional sphere in which each subsidiary
operates and with the clients
that have given our companies their
support in the different markets.
The aim of this unification process
is to communicate what we are;
the leading company in refractory
assembly offering the best technical
solutions with highest levels of safety
through all our individual companies
world wide.
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| BEROA DEUTSCHLAND |
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| THE LEADER IN ITS SECTOR |
Beroa Deutschland expects to extend the maintenance activities to new regions and sectors.
The merger of Karrena GmbH and the Burwitz Group to create Beroa Deutschland GmbH (BDE) has become one of the most important refractory installation and chimney construction companies in the world and the Beroa Group’s flagship, combining the knowledge in project activities of Karrena Project Divisions with the flexible maintenance activities of Burwitz subsidiaries and branch offices. ...
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| BEROA AUSTRALIA |
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| THE UNION OF THE INDUSTRY EXCELLENCE |
Beroa Australia experience covers a wide variety of applications in most industries.
Beroa Australia was formed in 2008 through the merger of Forter Australia
(FAU established in 2003) and York Linings (YLI established in 1974). The resulting company combines the best of both entities: from YLI, a long standing reputation in the industry for excellence in the refractory construction and maintenance fields; and from FAU, the expertise in aluminium carbon bake furnace rebuilds and other new construction projects. ...
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| BEROA IBERIA |
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| TWO BIG PLAYERS JOINED FOR THE QUALITY |
Beroa Iberia is the biggest IBERIAN company of refractory linings.
Beroa Iberia starts from the merger
of two big companies, the Spanish
Karrena Técnicas del Refractario (KTR)
and the Portuguese Forter. Karrena Técnicas del Refractario (KTR),
has been a very successful company
since its establishment in 1970 and a
major player in all important refractory
installations and repairs in Spain. ....
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| BEROA DE ARGENTINA |
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| A TEAM FOCUSED ON CLIENT SATISFACTION |
Beroa de Argentina has 10 years’ experience in refractory installations.
Beroa de Argentina was foundedin 2000 under the name Karrena deArgentina to undertake the refractory
installation in the biggest cement plant in the country. Its headquarters are currently in Ciudad de
San Nicolás in the province of Buenos Aires, and it has a branch in Campana, which is located in the same province. ...
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| BEROA NOVOCOS |
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| THE AMBITION OF A YOUNG COMPANY |
Beroa NovoCOS is the leader in EUROPE in its core business of ceramic welding.
Beroa NovoCOS was founded under the name of NovoCOS at the end of 2005 puttingits focus on being a premium service supplier
for ceramic welding application in the coke making industry of Europe. After joining the Beroa Group in 2008, the
business has expanded to cover other sectors and become a complete refractory service in the coke and glass industry in new markets
outside Europe. ...
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| BEROA POLSKA |
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The role of Beroa Polska is key
for the group in the coming years.The company has to succeed inthree different challenges. On
one side, Beroa Polska has to support Beroa Deutschland for the development of the projects
that are coming in Poland. Meanwhile, the company has to increase its activity on the
maintenance and small project activities, and thirdly, to supply skilled personnel for the sites in
Western Europe. ... |
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| BEROA UNISEVEN |
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| WORKING TOGETHER IN THE INDIAN MARKET |
Beroa has signed a joint venture agreement with the Indian company Uniseven.
Beroa has signed a joint venture agreement with Uniseven in order to work together in the Indian market for
refractory lining. Beroa Uniseven is theresulting firm, and Beroa has 51% of the shares. Uniseven is a company affiliated with the
Jiwanram Sheoduttrai Group. That firm owns Nilachal Refractories, former Tata Refractories in India, and has acquired the
assets of Sirma Refractories in Italy. ...
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| TESTIMONIAL |
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March 25, 2011
“The Alstom CFB Boiler at Schiller Power Plant in New Hampshire, USA, was successfully placed into commercial operation. The refractory linings for this boiler, consisting of brick, castable and fiber, were designed by Karrena GmbH (now Beroa Deutschland) and installed by Karrena International to the Alstom specifications.
Beroa Deutschland was responsible for ensuring availability of labor, material and equipment to complete the project. Beroa met the challenges presented by a site with very limited space and harsh New England weather. In addition, Beroa met the demanding refractory Quality Control requirements by Alstom for this CFB Boiler.”
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Latest News : Newsletter.N.1
| Newsletter.N.2
| Newsletter.N.3
| Newsletter.N.4
| Newsletter.N.5 |
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BEROA: RESHAPING OUR FUTURE
Beroa’s Chief Executive Officer, Jorge Álvarez, explains about the restructuring
and the aims and expectations of the company.
Originally in 1997, Beroa acquired a majority
interest in Karrena GmbH. By 2004, the Beroa Group had added Forter of Portugal.
In 2005, we embraced an expansive strategy
in order to make Beroa No. 1 in its field of business: refractory lining and chimney & tall structure construction.
Between 2005 and today, some wellestablished
companies were integrated into the group, along with forming new entities
which resulted in successful outcomes and future opportunities for Beroa.
These entities included: Bierrum in England,
CTP in France, Burwitz in Germany, Refraline in South Africa, York Linings
in Australia, CRI in Italy, Altac in Spain, Steelcon in Denmark, NovoCos in Germany, Ramco in USA, Beroa Gulf in the Gulf
region and RCC in Saudi Arabia. Beroa also
acquired a minority stake in International Chimney Corporation located in the USA in 2004.
Nº 1 EPC Solutions
As a result, we have turned Beroa into a
world leader, operating worldwide, providing
leading EPC solutions in the refractory and
chimney and tall structures market.
The integration of those companies into the group took place at a time when our industry was experiencing record activity. Our main objective was to deliver what our clients were asking for. The focus was on operations and production rather than on consolidation and integration. We accomplished this expansion strategy while keeping our focus on providing our customers the highest quality product.
Through this period, we knew that we had a number of different companies that had
to be brought together.
Then came the recession, with a significant reduction in business activity and in results.
The focus was instantly redirected towards
operational efficiency, consolidation, cost reduction and overall business improvement.We seized this opportunity
to become more efficient and to drive the
creation of a stronger group.
We had a very good basis on which to make
major improvements: the knowledge within our own companies, fresh perspectives from a large number of companies who
had just joined the group; and a highly committed professional team of leaders in the companies.
With this basis, our aim is very clear: to be the sustainable leading EPC company within our sector.
To do so, we needed our clients to perceive our products and services as better than those of other companies.
As a result, we work closely with our clientsin order to come up with the best technical
solutions for each project, and we are always available for them, any time, anywhere.
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