ASIA
STEELCON BUILDS ITS FIRST CHIMNEY IN SHANGHAI

Steelcon developed and managed the chimney work for BAYER AG who required a 50 m tall steel chimney with a structural shell of 2300 mm and two steel inner liner with diameters of 1100 mm and 800 mm respectively.
The steel chimney was delivered to and erected by Suzhou Rainbow in March of 2010, one of the largest standard steel chimney companies in China, with nearly 20 years of experience. All the work was completed under the supervision and management of Steelcon.

Steelcon received this order in September of 2009. Steelcon was in charge of the design, engineering and delivery of its patented vibration damper and the supervision of the production and erection. The production was carried out by Suzhou Rainbow Huading in China.

Bayer AG entrusted Steelcon to ensure that they were supplied with a quality product by having Steelcon supervise the production. Steelcon’s top priority has been to follow the quality of the erection work very carefully.

Peter Rasmussen, the project manager, as well as Steelcon sales manager Laurs Pedersen, went to China for the start-up meeting. When Steelcon finished the engineering and construction specifications, a subsequent meeting took place with Suzhou Rainbow Huading to finalize details ....
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ASIA
STEELCON BUILDS ITS FIRST CHIMNEY IN SHANGHAI

Steelcon developed and managed the chimney work for BAYER AG who required a 50 m tall steel chimney with a structural shell of 2300 mm and two steel inner liner with diameters of 1100 mm and 800 mm respectively.
The steel chimney was delivered to and erected by Suzhou Rainbow in March of 2010, one of the largest standard steel chimney companies in China, with nearly 20 years of experience. All the work was completed under the supervision and management of Steelcon.

Steelcon received this order in September of 2009. Steelcon was in charge of the design, engineering and delivery of its patented vibration damper and the supervision of the production and erection. The production was carried out by Suzhou Rainbow Huading in China.

Bayer AG entrusted Steelcon to ensure that they were supplied with a quality product by having Steelcon supervise the production. Steelcon’s top priority has been to follow the quality of the erection work very carefully.

Peter Rasmussen, the project manager, as well as Steelcon sales manager Laurs Pedersen, went to China for the start-up meeting. When Steelcon finished the engineering and construction specifications, a subsequent meeting took place with Suzhou Rainbow Huading to finalize details.

It was a challenging job with no difficulties!

According to the company, “China is a challenging country to work and carry out projects due to differences in culture and business mentality”. In spite of these differences, the project went smoothly for Steelcon who is familiar with working in different parts of the world. An example of this is the current project being developed in Kazakhstan with two 100 m steel chimneys.

With the project in China, as well as in all its projects, Steelcon’s top priority has been to closely follow the work very carefully from entering the agreement until the order was finalized and the customer satisfied with the end result.

Short-term plans

According to the company there is market potential for Steelcon in China. This project indicates that international global companies requiring a world class product and management standards are ready to pay an increased price to Steelcon compared to local competitors.

Being competitive in price requires Steelcon to use production partners from China with the goal to increase the number of production partners in the long run. The establishment of a local presence in China can be a logical step in Steelcon’s evolution.

The target markets are the international subsidiary customers and also companies that have established themselves in China and require western quality steel chimney products and management. Steelcon can deliver these qualities which justifies the rational mark-up relative to the local solutions and products.

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BE READY FOR THE RECOVERY!

Jorge Álvarez
Chief Executive Officer

This crisis will pass, and each of us must be ready for the moment.

The effects of the present turmoil have had a serious impact in the economy, in our own companies, our current clients and all our business partners. We all have suffered reductions in orders, revenues and profits. These are also tough times for banks. Because banks are reducing their exposure to risks, it has become increasingly more difficult to negotiate rates and credit limits with them. But this economic crisis, like all others before it, will pass.

Growth will return, although not in the same way or in the same places as before. The developing countries, especially China, India and Brazil will be a new source of projects for all our industry. The result will be a different world to the one we knew, some countries and regions will have it difficult to sustain the living standards they were enjoying, other regions are already out of the crisis in what refers to investments and growth. We have to be ready to take our share. It is important to be ready for the moment when the recovery comes.

The companies that will benefit the most from this moment are those companies that:

- Have reduced operating costs and increased productivity ....