developed and managed the chimney work for BAYER
AG who required a 50 m tall steel chimney with
a structural shell of 2300 mm and two steel inner
liner with diameters of 1100 mm and 800 mm respectively.
The steel chimney was delivered to and erected
by Suzhou Rainbow in March of 2010, one of the
largest standard steel chimney companies in China,
with nearly 20 years of experience. All the work
was completed under the supervision and management
Steelcon received this order
in September of 2009. Steelcon was in charge of
the design, engineering and delivery of its patented
vibration damper and the supervision of the production
and erection. The production was carried out by
Suzhou Rainbow Huading in China.
Bayer AG entrusted Steelcon
to ensure that they were supplied with a quality
product by having Steelcon supervise the production.
Steelcon’s top priority has been to follow
the quality of the erection work very carefully.
Peter Rasmussen, the project
manager, as well as Steelcon sales manager Laurs
Pedersen, went to China for the start-up meeting.
When Steelcon finished the engineering and construction
specifications, a subsequent meeting took place
with Suzhou Rainbow Huading to finalize details.
It was a challenging
job with no difficulties!
According to the company, “China
is a challenging country to work and carry out
projects due to differences in culture and business
mentality”. In spite of these differences,
the project went smoothly for Steelcon who is
familiar with working in different parts of the
world. An example of this is the current project
being developed in Kazakhstan with two 100 m steel
With the project in China, as
well as in all its projects, Steelcon’s
top priority has been to closely follow the work
very carefully from entering the agreement until
the order was finalized and the customer satisfied
with the end result.
According to the company there
is market potential for Steelcon in China. This
project indicates that international global companies
requiring a world class product and management
standards are ready to pay an increased price
to Steelcon compared to local competitors.
Being competitive in price requires
Steelcon to use production partners from China
with the goal to increase the number of production
partners in the long run. The establishment of
a local presence in China can be a logical step
in Steelcon’s evolution.
The target markets are the international
subsidiary customers and also companies that have
established themselves in China and require western
quality steel chimney products and management.
Steelcon can deliver these qualities which justifies
the rational mark-up relative to the local solutions